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But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and will give you a complete account of the system and expound the actual teachings of the great explore

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Contact Info

7500A Beach Rd, The Plaza #13-308, S199591 +65 9189 9935 marcusluah@keepitreal.
com.sg

YOUR REAL ESTATE,

OUR REAL ADVICE.

Marcus Luah is an experienced and dynamic realtor, serving as the Senior Group Advisory Associate Director at PropNex, Singapore's largest listed real estate agency. He manages Marcus Luah Advisory (MLD) - a rapidly growing team of over 5100 agents, known as the overall PropNex Champion Team since 2018.


Through constant interaction with clients and his team, Marcus discovered the challenges clients face in keeping up with the changing real estate market. To address this, he emphasizes the importance of staying updated and advocates for continuous education within his team to provide clients with valuable insights and exceptional advice.


Marcus also conducts consumer seminars, sharing detailed information on the Singapore real estate market, including news, trends, and how they impact consumers. In response to client requests, he has created e-books filled with original content, covering various important topics and designed for easy sharing with family and friends.

YOUR REAL ESTATE, OUR REAL ADVICE.

Marcus Luah is an experienced and dynamic realtor, serving as the Senior Group Advisory Associate Director at PropNex, Singapore's largest listed real estate agency. He manages Marcus Luah Advisory (MLD) - a rapidly growing team of over 4600 agents, known as the overall PropNex Champion Team since 2018.


Through constant interaction with clients and his team, Marcus discovered the challenges clients face in keeping up with the changing real estate market. To address this, he emphasizes the importance of staying updated and advocates for continuous education within his team to provide clients with valuable insights and exceptional advice.


Marcus also conducts consumer seminars, sharing detailed information on the Singapore real estate market, including news, trends, and how they impact consumers. In response to client requests, he has created e-books filled with original content, covering various important topics and designed for easy sharing with family and friends.

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WE PROVIDE

SERVICES TAILORED TO YOUR UNIQUE NEEDS

As a trusted and experienced real estate agent in Singapore, I am dedicated to providing exceptional service and expertise to clients looking to buy or sell properties.

With a deep understanding of the Singapore real estate market and a commitment to exceeding client expectations, I provide a wide range of customized services to cater to your individual needs.

FOR BUYERS:

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STEP-BY-STEP PROCESS FOR BUYERS:

1. INITIAL CONSULTATION:

Your journey as a property buyer starts with a comprehensive discussion with our agents. We take the time to understand your preferences, budget, and main objectives of owning this property, ensuring we have a clear picture of your ideal property.


2. FINANCING ASSISTANCE:

Should you require financing, we have all the latest bank interest rates and we will advise you on your various financing options. We will also provide advice on the best option for all our clients.


3. PROPERTY SEARCH:

Leveraging our extensive network and up-to-date market knowledge, We will conduct a focused property search that aligns with your criteria. We will consider not only your immediate needs but also your long-term goals.


4. PROPERTY VIEWINGS:

Our team will assist you to view properties that matches your preferences and needs. With our experience of looking at countless homes, we will provide you insights into the pros/cons and pricing of each property, enabling you to make informed decisions.


5. COMPARATIVE MARKET ANALYSIS:

Before making an offer, we will provide you with a comprehensive analysis of the property's market value. Our bidding strategy which is based on multiple factors, empowers you to make a well-informed decision and ensures you're getting the best value for your home/investment.


6. OFFER AND NEGOTIATIONS:

When you're ready to make an offer, using our negotiation skills and market expertise, we will help you to secure the best price and terms possible. Most importantly we ensure that you are not overpaying for your property or being taken advantage of in a relentless market.


7. DOCUMENTATION AND LEGALITIES:

Navigating the complex paperwork and legal processes is made effortless under our guidance. We collaborate with trusted legal professionals to ensure all documents are in order, minimizing any potential hiccups.


8. CLOSING THE DEAL:

As you approach the final stages of the transaction, we ensure all loose ends are tied up. Our team will assist with all aspects of the process including inventory list and taking over/handing over of the property.


CLOSE CONTACT US

PERSONALIZED
PROPERTY SEARCH

I take the time to understand your preferences and budget to identify properties that align with your goals and lifestyle. Through extensive market knowledge and a vast network, I present you with a curated selection of properties that meet your criteria.

EXPERT GUIDANCE

Navigating the property market can be overwhelming, especially for first-time buyers. I offer valuable insights and support at every step, from viewings to negotiating the best terms. Ensuring you make an informed decision and find your dream home at the right price.

PROFESSIONAL
SUPPORT

Buying a property involves intricate paperwork and legal processes. I work closely with trusted legal professionals to handle documentation, contracts, and compliance requirements on your behalf. Making the entire transaction as smooth and stress-free as possible.

FOR SELLERS:

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STEP-BY-STEP PROCESS FOR SELLERS:

1. INITIAL CONSULTATION:

It usually begins with an in-depth discussion, understanding your goals and expectations and any other requirements you might have. Planning your property timeline, buy or sell first? If it’s a buy/sell transaction which seems simple on the surface, but can cause major problems if done the wrong way therefore experience does matter a lot. Whether should you buy first or sell first if its a buy/sell transaction.


2. PROPERTY EVALUATION:

We do not purely rely on online valuation apps, because this may result in undervalued pricing of the property. We conduct a thorough evaluation of your property, inclusive of but not limited to: analyzing its unique features, assessing recent market trends and considering comparable transactions in your area.


3. STRATEGIC PRICING:

Armed with market insights and a nuanced understanding of your property's value, We will advise you on setting a strategic and competitive price. Balancing your aspirations with market realities, it ensures your property is priced to attract serious buyers while maximizing your returns.


4. PERSONALIZED MARKETING STRATEGY:

Keep It Real (Estate) will create a personalized marketing strategy, his personal marketing and media team will also provide all the professional photography and content creation to create a unique sales deck for your property listing.


5. PROPERTY LISTING:

Your property listing will be well taken care of, inclusive of services like photography, home tours and short videos crafted by our dedicated media team. These contents will then be marketed on prominent real estate platforms like Propertyguru, 99.co, SRX, and social media sites like Youtube, Facebook and Tiktok. With more than 100k subscribers across 4 social media portals such as Tiktok and Instagram.


6. VIEWING:

Viewings will be conducted at your convenience and will be handled by our dedicated team of agents. We will manage and engage all buyer inquiries to capture their profile and their budget, ensuring that only qualified buyers will be viewing your unit.


7. NEGOTIATIONS AND OFFERS:

Negotiations require strong problem solving skills to address concerns and solve issues potential buyers may have. Helping potential buyers to see the true value of the property, we strive to ensure our clients receive the best offer and best terms possible.


8. DOCUMENTATION AND LEGALITIES:

Navigating the complex paperwork and legal processes is made effortless under our guidance. We collaborate with trusted legal professionals to ensure all documents are in order, minimizing any potential hiccups.


9. CLOSING THE DEAL:

As we approach the final stages of the transaction, we ensure all loose ends are tied up. Our team will assist with all aspects of the process including inventory list and taking over/handing over of the property.


CLOSE CONTACT US

PROPERTY MARKETING

I leverage my extensive network and modern marketing strategies to showcase your property effectively. From professional photography and compelling descriptions to targeted online and offline campaigns, I ensure maximum exposure and attract qualified buyers.

PRICING & MARKET
ANALYSIS

Setting the right price for your property is crucial. Through comprehensive market analysis and an understanding of current trends, I provide accurate and realistic pricing recommendations. My goal is to help you optimize the value of your property and attract potential buyers swiftly.

NEGOTIATION
& CLOSING

As a skilled negotiator who fights for your best interests. I handle negotiations with potential buyers and strive to secure favorable terms. I guide you through the closing process, including paperwork, inspections, and other necessary steps, ensuring a seamless transaction.

SEEKING FOR ADVICE?

Contact me today to schedule a consultation and let's embark on your real estate journey together!

CONTACT US

YOUTUBE

CHECK OUT OUR REAL ADVICE FOR YOU!

Singapore’s Next Sellout Project? | The Orie New Launch Review

In this video, I will be sharing with you my honest review on the upcoming new launch at Toa Payoh called The Orie. In this video, I will be delving into things such as the project overview, the main selling point of The Orie as well as Why you should and should not purchase a unit in this development.

Unit Selection For Norwood Grand (New Launch Review Part 2)

Interested in the first New Launch in Woodlands for over 13 years? Look no further! The Norwood Grand Showflat is up and running and in this video, I will be diving deep into the Floor Plans for Norwood Grand, its price points, as well as the potential exit strategy.

My Honest Opinion On The Elta | New Launch Review

In this video, I will be sharing with you details regarding an upcoming new launch at Clementi called The Elta. We will be delving into the project overview, the downsides, estimated pricing matrix, floor plan, site plan and the price justification and why you should consider this as an investment.

First GFA Harmonization Project In Singapore Explained | Lentor Mansion Review

Welcome to Lentor Mansion, the apartment complex that provides the perfect balance between tranquility and accessibility.

Discover the epitome of sophisticated living with the latest real estate project, offering a harmonious blend of contemporary design and convenient urban living.

Norwood Grand New Launch Review | My Unbiased Thoughts

It’s been 13 years since the new launch in the North, Woodlands! There’s going to be a lot of transformation in Woodlands, like the future RTS (Rapid Transit System) to JB (Johor Bahru). In today’s video, I’m going to share with you my personal opinion on this entire Norwood Grand project, and some reasons why you can look into buying Norwood Grand.

Previous Lentor Buyers Are FUMING NOW! | Lentor Central Residences New Launch Review

In this video, we will be talking about the next upcoming new launch in Lentor, Lentor Central Residences is the latest addition to the growing Lentor estate, but is it worth your investment? In this review, we’ll break down everything you need to know—from its location, pricing, and unit layouts to the potential appreciation and how it compares to other condos in the area.

My Thoughts On Parktown Residences | New Launch Review

In this video, we will be talking about the upcoming new integrated development at Tampines called Parktown Residences. We will go through the project overview, downsides of Parktown Residences, estimated price matrix, floor plan and site plan, as well as why this could potentially be worth the investment.

IS THIS THE END FOR RESALE CONDO

Is this the END for Resale Condos?

Recently, June condo resale volumes dropped 29.9% from May, sparking concerns about falling prices. But there’s no need to panic—resale volumes are still 0.7% above the 5-year June average.
In today’s video, Marcus will break down this data, focusing on investment potential and offering advice for buyers and sellers. The drop in June was significant but not unprecedented. Historical data shows that June transactions have fluctuated, but this year’s 36% drop is the largest in 11 years. The shrinking price gap between new and resale condos may be influencing buyers to prefer new launches. Resale prices are still higher than the 10-year average, and June’s activity isn’t as bleak as it might seem. For buyers and sellers, understanding these trends is crucial for making informed decisions.

Like, comment, and subscribe for more insights!

NEW LAUNCH MARKET CRASH IS COMING!! THIS IS WHAT YOU SHOULD DO

In his latest video, Marcus Luah addresses the recent plunge in new private home sales in Singapore, which saw a nearly 60% year-on-year decrease in July.

This statistic initially suggests a market crash, but Marcus highlights a critical detail often overlooked: the number of transactions in July 2024 actually saw a significant increase compared to June of the same year. This discrepancy arises because media outlets often use dramatic headlines to attract clicks, reflecting their audience's larger hope for lower property prices, rather than providing a nuanced view of the market.

Marcus also points out that historically, similar drops have not consistently led to market crashes but rather offer opportunities for buyers and sellers to adjust their strategies.

HIGH LANDED VOLUME: DO THIS NOW!

Marcus Luah discusses the current state of the landed property market.

According to recent data, Q2 transactions for landed homes in Singapore saw a 55% increase, highlighting a narrowing gap between buyer and seller price expectations. Marcus, an experienced landed property owner himself, shares his insights on this development. He notes that despite the rise in transaction volume, the pace of price growth has slowed. For instance, semi-detached home transactions surged by 81%, yet overall landed home prices only grew by 1.9%. Marcus compares current trends to past data, such as post-Lehman Brothers and other significant periods, to provide context. He advises both buyers and sellers to be realistic about pricing and market conditions, stressing that while the market isn't crashing, it's also not experiencing extreme growth.

He concludes with recommendations for navigating the current market, emphasizing strategic planning over hasty decisions.

WHAT I WILL DO IF I AM AN OCR PROPERTY

Hey guys! If Marcus were buying an OCR condo today, he’d still go for it. With 40 HDB BTO flats meeting their MOP in 2024, there’s renewed interest in OCR as the government continues decentralizing Singapore. Marcus's first properties were all in the OCR, and prices have steadily risen due to ongoing development.

When buying, Marcus considers a property’s life stages: New Sale, Sub-Sale, and Resale. New Sale is direct from developers, Sub-Sale happens before CSC, and Resale occurs post-CSC. Understanding these phases helps in planning.

At launch, developers often price 5-10% above break-even. Resale prices may rise before key collection, as seen with J Gateway (20% profit at TOP). It’s always wise to aim for a 20% margin to cover costs and gain profit. For instance, if Marcus bought at $2,100 psf, he’d sell later at $3,000 psf for profit.

Hope this helps—like and subscribe for more!

HERE'S WHY I BOUGHT A FREEHOLD PROPERTY

Many agents recommend 99-year leasehold properties, but freehold remains a dream for many. In this video, Marcus will share his experience buying 99-year, 999-year, and freehold properties, and discuss what to consider.

Singapore’s market mainly features 99-year leasehold properties, but there are also 999-year and freehold options. A common misconception is that only leasehold properties can be acquired by the government, but that’s not true—freehold properties can be acquired as well. From Marcus's experience, there isn’t much difference between 999-year and freehold properties. Ultimately, the decision should depend on one's life stage, finances, and priorities. Freehold properties offer security, but 99-year leasehold properties can provide better value and space.

Thanks for watching! Like, comment, and subscribe for more real estate insights.

HOW CAN ONE AFFORD A $ 1 MILLION PROPERTY HERE IN SINGAPORE?!

Are you wondering how to buy a $1,000,000 property in Singapore? In this comprehensive guide, Marcus explains the essential factors to consider before making such a significant investment. Learn about the initial costs involved, such as the down payment, Buyer’s Stamp Duty (BSD), and legal fees, and discover how much income you need to qualify for a mortgage loan. Marcus also discusses the Total Debt Servicing Ratio (TDSR) in Singapore and its impact on your loan eligibility, breaking down how much you can borrow based on your age and income level.

Additionally, this video covers the ongoing financial commitments, including maintenance fees, property tax, and monthly installments. With practical examples and calculations, Marcus guides you on whether buying a $1 million property is feasible, or if opting for a more affordable property, such as one priced at $750,000, might be a smarter move. This video is essential for anyone interested in Singapore real estate, offering valuable insights on how to manage your finances and make informed property investment decisions.

Our Real Estate Videos

Discover exquisite residences and luxurious estates showcased exclusively on our channel, showcasing the epitome of beauty and elegance.

3 Bedroom + Study Penthouse at Normanton Park Residences for SALE | $2,380,000

4-Room Unit at Ang Mo Kio for SALE | $758,000 | House Tour

Corner Terrace at Sixth Avenue House Tour in Singapore | $6,000,000 SOLD

Rare DBSS 4rm under $600,000 | Parkland Residences (D19)

Rare Investors Large FREEHOLD Inter-Terrace @Jalan Melor | $4,880,000

3 Bed 3 Bath @ Citylights | $2,680,000

2 Bed 2 Bath Reflections @ Keppel Bay | $2,000,000

3 Bedroom Flexi Condo Unit in Sol Acres | $1,680,000

4 Bedroom Condo at Waterwoods FOR SALE | $1,680,000

1 Bedroom Apartment at Avenue South Residences Peak Collection FOR SALE | $1,300,000

3 Room HDB Flat At Bedok North | $750,000

3 Bed 2 Bath Penthouse Unit At Garden Park Residences | $1,998,000

2 Bedroom 2 Bathroom Unit at The Interlace For SALE $1,980,000

Kingsford Hillview Peak Condominium For SALE 2 Bedroom 2 Bathroom

3 Bedroom Unit at Affinity at Serangoon for SALE | $1,800,000

Bartley Residences 3 Bedroom Unit for SALE 1098 sqft Marcus Luah Real Estate

Cape Royale Sentosa Penthouse House Tour | $7,195,000 | D4

Bukit Timah Estate - 4 Bedder 99-year Leasehold | $2,980,000

The Trophy Penthouse Here In Singapore | Sentosa Seascape Penthouse | $21,8000,000

Penthouse at Keppel Bay, Corals (D4) | Singapore Luxury Houses

Bournemouth Road Bungalow | Land Size 5348 | $12,400,000

4 Bedroom 4 Bathroom @ Seascape | $9,495,300 2,863 sqft

Terrace House | Brooks Collection @ Springside | $3,690,000 | Builtup 3541sqft Land 1662sqft

2 Bedroom 2 Bathroom Loft @ The Luxurie | $1,150,000 | 936sqft

2 Bed 2 Bath For Sale @ The Vales | $820,000

Cyan | Freehold | 3 Bedroom Penthouse For Sale

5 Rm HDB With Unblocked Views | 635A Senja Road

Inside a Singapore Conservation Shophouse (D9) | Marcus’s Dream Office

OUR TESTIMONIALS

WHAT DO THEY HAVE TO SAY?

It was a pleasure speaking to Marcus about the financial numbers for property owning, and then transiting to the purchase of the house. He made sure that we were financially ready, and recommended various options that fit our needs. Thumbs up!

Rating: 5 / 5

woo bs

Marcus is a very professional Realtor and he is very dedicated to finding out what my needs were. He took the extra effort to accommodate to my schedule, provided his analysis in a transparent way and really try to ensure my needs were addressed. He was very professional in marketing my unit for sales and was able to close a deal that completely matched my expectation in just 1 month. 100% recommend his service 💪🏻💪🏻💪🏻 Regards Bangyu

Rating: 5 / 5

Tomas Megarson

Marcus and team are highly professional. I had engaged their services to sell 3 of my properties over the years and all were sold at record prices. Marcus is extremely knowledgeable in real estate matters and he offers good advice to his clients.

Rating: 5 / 5

Elmo T

I recently had the pleasure of working with Marcus to purchase a new dream home. From start to finish, it was an absolute pleasure! From our initial conversations and throughout the whole process, Marcus was professional. He is highly knowledgeable about the local market and made sure I always felt like a priority.

Rating: 5 / 5

Kelvin Wong

Marcus has a lot of knowledge in the analysis of building up a portfolio of wealth investments with properties. He understands my needs and recommends the most appropriate investment strategies for me. Thank you Marcus and his team!

Rating: 5 / 5

Wei Yew

Marcus has been a great help in providing financial insights and clarity of the process & opportunities in our upgrading journey. We deeply appreciate & value that the engagement was beyond just a sale & purchase and that the opportunities we stood to gain were carefully crafted & communicated. Not forgetting his personal team that supported in the background to handle the administrative tasks of arranging viewings & producing the content that was intentional in capturing the right target audience that made the sale & purchase a seamless process.

Rating: 5 / 5

Joshua Chen

The point of engaging a real estate agent is to make the entire buying/selling process seamless and Marcus and his team are the industry standard. Upfront and transparent, professional people. Highly recommended.

Rating: 5 / 5

Vignesh Dason

FEATURED HEADLINES

RECENT REPORTS

TO KEEP YOU UP-TO-DATE

Housing Aspirations
Housing Aspirations

Survey on Housing Aspirations of HDB Flat Owners - 1H2024 - Better understanding the prevailing market sentiment amongst HDB Flat Owners

Read More
New Private Home Sales - July 2024
New Private Home Sales - July 2024

New Private Home Sales more than doubled in July 2024 as fresh launches in the OCR boosted transactions

Read More
New Private Home Sales More Than Doubled In July 2024 As Fresh Launches In The OCR Boosted Transactions
New Private Home Sales More Than Doubled In July 2024 As Fresh Launches In The OCR Boosted Transactions

New Private Home Sales more than doubled in July 2024 as fresh launches in the OCR boosted transactions

Read More
26

Jun 2023

999-year Leasehold GCB Site In Chestnut Drive
999-year Leasehold GCB Site In Chestnut Drive

999-year Leasehold GCB Site In Chestnut Drive To Be Put Up For Sale Via Expression Of Interest (EOI) Exercise

Read More
21

Jun 2023

Government Ramps Up Private Housing Supply
Government Ramps Up Private Housing Supply

Government Ramps Up Private Housing Supply For The Second Half Of 2023 (2h2023) Amid Healthy Demand For New Homes

Read More
15

Jun 2023

New Private Home Sales Hit One-Year High
New Private Home Sales Hit One-Year High

New Private Home Sales Hit One-Year High In May 2023, On Strong Demand For Fresh Launches In The City Fringe

Read More

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+65 9189 9935
[email protected]
7500A Beach Rd, The Plaza #13-308, S199591

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